目录
第一章 前言 ...............................................................................................................4
第二章 策划阶段 ........................................................................................................4
第一节 确定观摩会主题及观摩会级别.................................................................4
第二节 成立观摩会专项小组 ...............................................................................4
第三节 观摩会工作内容分工及计划安排 .............................................................5
第四节 观摩会策划书编制 ..................................................................................6
第五节 观摩会议程确认 ......................................................................................6
第六节 观摩会费用预算 ......................................................................................6
第三章 实施阶段 ........................................................................................................6
第一节 资料组 ....................................................................................................6
1 展板编制组 ...............................................................................................6
1.1 展板内容编写 .................................................................................6
1.2 展板解说词编写 .............................................................................6
1.3 现场解说 ........................................................................................7
2 视频制作组 ...............................................................................................7
2.1 视频解说词.....................................................................................7
2.2 视频拍摄 ........................................................................................7
2.3 视频制作 ........................................................................................7
3 宣传制作组 ...............................................................................................7
3.1 观摩会邀请函 .................................................................................7
3.2 观摩会图册.....................................................................................7
3.3 触摸屏内容.....................................................................................8
3.4 业主与监理展板 .............................................................................8
3.5 企业文化展板 .................................................................................8
3.6 项目团队文化 .................................................................................8
3.7 领导发言稿.....................................................................................8
3.8 通知媒体记者 .................................................................................8
第二节 现场组 ....................................................................................................8
1 会场布置组 ...............................................................................................8